Introduction
This Privacy Policy explains how Merchant Verdict, an affiliate-supported review and comparison site, collects, uses, and shares information when visitors access the MerchantVerdict website and related pages. It covers information gathered through forms, cookies, analytics tools, ad-platform click tracking, and other similar technologies. This policy is intended to describe general data practices; however, actual handling can vary based on browser settings, consent choices, vendor systems, and applicable law.
By using the site, visitors acknowledge that some data processing may occur in connection with site functionality, advertising measurement, and referral tracking. Because online systems can change, the details below may evolve over time.
Information We Collect
We may collect information that visitors provide directly and information collected automatically from the device or browser used to access the site.
- Contact form submissions, including name, email address, and any message content submitted by a visitor.
- Cookie data and similar identifiers used to recognize returning browsers or manage consent preferences.
- Analytics data such as page views, session duration, clicks, and navigation patterns.
- Ad-platform click identifiers, including gclid, msclkid, wbraid, and gbraid, where present in a URL or stored by the browser.
- Referrer information showing the page or source that led a visitor to the site.
- Device and browser information such as IP address, browser type, operating system, language settings, and approximate location derived from network data.
Some of this information may be collected automatically by service providers rather than directly by Merchant Verdict. Data that appears anonymous in aggregate can still be treated as personal information under certain laws, depending on how it is used and combined.
How We Use Information
Information may be used to operate the site, measure content performance, understand visitor behavior, and respond to requests submitted through contact forms. It may also be used for conversion tracking so that affiliate and advertising partners can attribute visits and clicks to the appropriate source.
In some cases, data may help diagnose technical issues, prevent fraud or abuse, improve site navigation, and maintain records related to communications. Many customer reviews describe comparable review sites using similar data flows, but results vary based on browser controls, ad blockers, and consent choices.
Third Parties
The site may share information with or receive data from third parties that support advertising, analytics, hosting, communications, or affiliate attribution. These parties may process data under their own privacy terms and policies.
- Google Ads, for advertising measurement and conversion attribution.
- Microsoft Ads, for advertising measurement and conversion attribution.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, which may track referrals and commissions.
- The hosting provider, which may process server logs, security records, and technical data.
- The email provider, which may store and route contact messages submitted through the site.
Depending on settings and jurisdictions, these third parties may collect or receive device, browser, and click data independently of the site’s own records. Individual experiences may differ based on platform controls and regional privacy laws.
Cookies & Similar Technologies
Cookies, pixels, local storage, and related technologies may be used to keep the site working properly, remember preferences, and measure performance. These tools can also support advertising attribution and conversion tracking.
Visitors may be able to control cookies through browser settings, consent tools, or device-level preferences. Blocking certain technologies may affect page functionality or limit tracking, but it does not always prevent all forms of measurement. Some cookies are session-based and expire when the browser closes, while others may persist longer to recognize repeat visits.
Your Rights
Depending on where a visitor lives, privacy laws may provide rights to access, correct, delete, or limit the use of personal information. Some jurisdictions also allow visitors to opt out of targeted advertising or certain data sharing practices.
Where GDPR applies, users may have rights related to access, rectification, erasure, restriction, portability, and objection. Where CCPA or similar laws apply, users may have rights to know, delete, correct, and opt out of the sale or sharing of personal information, subject to legal exceptions.
Requests may be subject to identity verification and other lawful limitations. Results vary based on the type of request, the data involved, and the legal obligations applicable to Merchant Verdict.
Data Retention
Information is generally retained only for as long as reasonably necessary to operate the site, meet legal or accounting obligations, resolve disputes, enforce agreements, and support legitimate business purposes such as analytics or fraud prevention.
Retention periods may differ by data type. For example, contact form messages may be kept longer for recordkeeping, while analytics and advertising logs may be retained according to third-party platform settings or internal operational needs. When information is no longer needed, it may be deleted, anonymized, or archived in a manner consistent with applicable law.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or requests to opt out of targeted advertising, contact Merchant Verdict by email at support@merchantverdicthq.com. The site may request additional information to confirm identity before acting on a request.
Postal requests may also be sent to:
6482 SW 8th Ct
North Lauderdale, FL 33068
Because privacy laws and service-provider processes can change, the manner and timing of responses may vary. Where required by law, reasonable steps will be taken to honor valid requests.